Wednesday, June 22, 2011

Product Review; "Lancome Hypnose Waterproof Mascara"


When the sweltering heat hits in a week or so, foundations will become lighter, lipsticks will become balms and all mascara should go waterproof. Though many will resist the traditionally thick formulas, Lancome breaks the mold with it's tremedously light-weight cream that resists clumping with each swipe.

Hynose Waterproof Mascara is the kind of formula that is ideal for a no-makeup makeup look as it applies thinly and then slowly builds until you get the desired length and density. Marketed as a volumizing product, it boasts an exclusive complex called SoftShield™ that keeps a smooth application that will coat every follicle without fail. The patented POWERFULL™ brush seperates each hair from eachother that dries down quickly before the next application to prevent globs from coming together. And should a bead of sweat hit your lashline, it's strong waterproof hold won't budge or smudge even if you're squinting hard in the sun.

Mascara is ideal for perking up eyes but is one of those products that you should switch out pretty often (1 every 3-4 months) as they will begin to dry out or transfer bacteria. And, just like every mascara, the Hypnose line should adhere to the same guidelines. However Hypnose Waterproof seems to dry out just a little bit faster (2-3 months) so I would recommend not "pumping" the wand (it forces air into the tube) and storing it in a cool dry place (no purses).

No need for touch ups, this mascara, available in black and brown, will last up to 16 hours with no flaking, budging or smudging regardless of how many layers you decide to swipe on. Destined to become the star of your cosmetics wardrobe this Summer, you'll get thick, full lashes without feeling weighed down.


Lancome Hypnose Waterproof Mascara; $25.00



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