Wednesday, March 16, 2011

BREAKING NEWS!; Unretouched Makeup Ads


Even with all the primping and preening that goes along with photoshoots, the finished product is always subject to re-touching. Except this time.

Makeup Forever has opted to enter in a process that forbids any and all digital manipulation when it comes to the presentation of subjects in their latest venture, the "Unretouched Makeup Ad". An opportunity to feature not only everyday customers, but their HD range as well.

On their specially designed website, the brand has developed a contest where you are able to upload a photo of yourself in full makeup, and then follow the cues to identify the parts of a video montage that are not retouched. The submission will make you eligible for a bevvy of prizes. The GRAND PRIZE being a trip for two to Mercedes Benz Fashion Week in Miami, FL. Second through 6th prize winners will recieve a Leica D-Lux 5 High-Def camera and the entire range of Makeup Forever HD makeup customized specifically for winners. Sans camera, even those who place 7th through 17th will also get the customized HD range.

The contest is open to US residents in all 50 states and submissions are accepted up until April 6th, 2011. No purchase is necessary and will not increase your chances of winning so it's best to submit using your own creativity and application expertise. You should feel free to primp and preen or anything else you like to look your very best. Anything, that is, aside from retouching.


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