Wednesday, February 23, 2011
Field Trip; "NARS Flagship Boutique NYC"
Generally found at various outlets like SpaceNK or Sephora, the inimitable NARS Cosmetics has maintained it's grasp on the fashionable set with it's dense pigments and iconic products that seem to leap off of editorial pages. After it's initial launch of 12 lipsticks at Barney's New York the brand has finally found it's very own home after nearly 16 years of voluminous sales.
Where you once had to rely on sales people who presided over multiple counters, at the new NARS boutique located at 413 Bleecker Street, you have access to unlimitted knowledge about the brand including it's inception, inspiration and even product launches before they reach any other counter. During it's design, Francois Nars even went as far as to include an outlet for the sale of his most inspirational books and movies to gain further insight into the brand and it's legacy. You could possibly find your own copy of the aptly named "La Dolce Vita" that inspired the cult classic lipcolour of the same title. And while you're there, try not to blush when you catch a glimpse of the infamous Madonna book before requesting a refill of your Orgasm cheek colour.
The shelving units are much more expansive than you may see at department store counters and spread out to accommodate multiple customers to prevent any overcrowding. Featured vignettes at the center of the store showcase the latest collections and looks to keep you up to date with trends while the official NARS artists are available to assist in choosing, matching and recommending colours with a no-pressure approach. Destined to be popular with NARS enthusiasts around the world, 413 Bleecker is sure to continue (if not promote) the steady rise in sales.
Here's to another 16 years!
NARS Flagship Boutique
413 Bleecker Street
New York, NY. 10014