Monday, November 15, 2010

Breaking News!!; MAC-Me-Over!

The everyday makeup wearer is not looking to draw racing stripes across their cheeks or rock false eyelashes that stretch to the skies. So when you think, clean, natural looking, basic beauty that reflects your own style, would you consider using a cosmetics brand who chose a drag queen as it's first spokesperson?

Yes. Yes, you absolutely should.

Particularly when it's a brand that has been so broadly inclusive that it's corporate credo is;

" all races, all ages, all sexes "

Making a name for itself among the chicest of fashion insiders since it's inception in the mid 80's, MAC Cosmetics has placed itself as the go-to brand for makeup artists, dancers, singers and just about anyone looking to make a statement whether it's on the catwalk or on the sidewalk. But what kind of statement is entirely up to you. Some will reach for the richly black Smolder Kohl Eye Pencil for the densest of smoky eyes while others just need a little Love Nectar Lustreglass to polish their pout. From natural to anything but, MAC has got you covered with innovative formulas, sheer to full coverage foundations and a color range that would turn a rainbow green with envy.

So which kind of MAC are you?

Here's your chance to tell the world. MAC Cosmetics will be holding it's first (and hopefully annual) "MAC ME OVER" competition. An opportunity to showcase your own creative personality and style that will translate into a Fall 2011 advertising campaign for the brand. 6 lucky winners will be chosen by February 1st to be flown to New York City and given the star treatment complete with hotel accomodations and a glamourus photoshoot by a reknowned fashon photographer showcasing the launch for the season. All you have to do is go to and submit a photo and short essay (under 300 words) or upload a video of yourself (15 seconds long) explaining why you deserve to be a MAC Me Over winner. Each submission should be started with the phrase "MAC me over, because..." and then followed with anything that makes you you. Individuality is required!, everything else will be thrown out.

Deadline for submissions will be December 20th, 2010.

" 'People sometimes have the perception that you can only get crazy, intense makeup from MAC,' said (Senior VP) James Gager. 'But we can also give you the most flattering makeup possible. We wanted to showcase the versatility of the brand, and it sounded like fun to have lots of people tell us why they’d like a MAC makeover. We’re hoping we get entries which truly reflect our creed: all races, all ages, all sexes. This contest isn’t about who is the greatest looking — it is about who has the best style' " - WWD

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