Tuesday, November 30, 2010

Breaking News!!; "December 1st - World AIDS Day"

Tonight I will be giving myself a nice clean close shave as MOvember comes to a close. I tip my hat to those gentleman who participated in the hirsute pursuit of drawing attention to the plight of those others affected by prostate cancer and hope that they have been able to draw enough attention and funds to a great cause. But if you feel like you may have a few bucks left over and your lips are feeling a bit naked, I'd recommend you head out to your closest MAC Cosmetics counter in honour of December 1st; World AIDS Day.

Since MAC's inception in the early 80's, founders Frank Toskan and Frank Angelo saw many of their closest friends succumbing to the plague of the modern age; HIV and AIDS. Many a life has since passed in the years to come and the biggest hurdle to those affected was support in the form of food, shelter and adequate treatment. Thought to be a disease that mainly affected homosexual men, it was difficult to overcome the stigma attached to the disease and Frank and Frank decided to take matters into their own hands. Hence the founding of the MAC AIDS Fund; an initiative to raise awareness and money that goes directly to families, friends and victims of this horrible condition.

Rather than request strict donations, MAC offered up a dense red lipstick dubbed "VIVA Glam", the sale price of which went entirely to the MAC AIDS Fund and stays active to this day. A phenomenal way to promote awareness and remain chic and fashion forward as multiple shades and finishes are now available complete with celebrity endorsements. Any and all purchases made of VIVA Glam lipsticks and lipglasses will continue to contribute in the fight against HIV and AIDS even after December 1st, since, at MAC; "Everyday is World AIDS Day".

"In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red that was universal in appeal and glamour.
In 1997, a second lipstick was created VIVA GLAM II, a pinked mauve.
VIVA GLAM III, a foxy brown plum launched in 2000.
VIVA GLAM IV, a heartful rose charged with gold, introduced in March 2002.
In March 2004, Viva Glam V makes its debut, a pure neutral pink with a delicious Lustre finish!
VIVA GLAM VI, the newest member of the VIVA GLAM family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coat of VIVA GLAM VI Lipglass.
Every cent of the selling price of VIVA GLAM Lipstick and Lipglass is donated to the M·A·C AIDS Fund to support men, women, and children living with HIV and AIDS

No comments:

Related Posts Plugin for WordPress, Blogger...